Old Gregg Brewing Co.

As both a partner in the branding agency and then moving to in-house creative lead, I was uniquely positioned to shepherd Old Gregg Brewing Co. from its earliest concept through a fully realized launch. The brief was to develop a brewery identity rooted in a clever dual inspiration (the venue's actual location and the strange, character-rich world of The Mighty Boosh) creating something that felt cheeky, fun and unique.

This was the hospitality group's first foray into brewing and I played a hands-on role across every stage of creative development, leading execution across environmental design, merchandise, website and digital, marketing collateral and branded materials for on-site food partners.

The response from the community was immediate and warm landing Old Gregg's Place as a neighborhood destination.

Brand Identity Development

Paper + Merchandise System

Website Design

Graphic Design

Photography Direction